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Way back in early 1990 something or other, I had the great privilege to work, in tandem with Kenn Waplington from Waplington, Forty, McGall, on the re-design of the Hockey Hall of Fame identity.
Originally the logomark had used a flame and torch. In no uncertain terms our creative brief mentioned NOT using flames; torches; hockey players (which would discriminate against goalies) or goalies (vica versa); hockey sticks (which would discriminate against goalie hockey sticks) missing teeth, etc.
Working through as many explorations with what was left, the majority of the work was subsequently rejected and then the idea of using the Stanley Cup came up, the Holy Grail of Hockey. It was pointed out naturally, that the cup, though the esteemed prize it is (and frankly the most aesthetically pleasing looking sports trophy in the world, bar none!) was not all there was to Hockey.
The above chosen solution was later finalized with an utterly superb scratchboard illustration of the Cup created by Damian Glass.
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Some time later, I found myself outside the Hall of Fame itself, gasping at the (unbeknownst to me) final FINAL logo, a mishmash of our earlier ideas, yet incorporating elements that were ruled out from the beginning – round and round it goes. I never did bother to find out who had created it, though I can understand their probable frustrations.
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And since no one has asked me, here’s my solution to the current dilemmas of the present logo, resolved below. Just think of all the new merchandizing …
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A working class hero is something to be.
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