Several lettering experiments created to explore and challenge this particular artistic technique to it fullest. The TIFF Walking Map was created originally for a (failed) submission to help create walking maps for the Toronto International Film Festival in 2012. The Plan, was created as a concept business diagram, showing the process of a theoretical ‘from concept-to-success’ corporate game plan. The Goddess Archetype typography was created as an accompaniment to various ‘goddess’ caricatures of famous, remarkable women from history, which can be seen here. The Gentleman’s League of Extraordinary Mustache, was also an accompaniment to various caricatures of some more flamboyant fashion stylings from the Edwardian era of Men.

Mockups were created to showcase the various lettering examples as they might appear on different print, signage and merchandise applications.