Fun, illustrated wine label exercise, loosely based on Chinese New Year celebratory iconography – specifically the Year(s) of the ‘cheeky’ Monkey; ‘brazen’ Dragon; ’strutting’ Rooster; ‘languishing’ Tiger;’ wingéd’ Horses; Rat ‘bastards’ – with lettering inspired by the work of artist Ben Shahn.

Mockups were created to showcase the various lettering examples as they might appear on different print and merchandise applications.